Privacy Policy

DEFYNE PERFORMANCE PRIVACY POLICY
Last updated: January 26, 2026

This Privacy Policy describes how DEFYNE PERFORMANCE and any related business operations, referred to as DEFYNE PERFORMANCE, we, us, or our in this Policy, collect, use, disclose, and protect your personal information, what choices you have relating to your personal information, and how you can contact us. This Privacy Policy is intended for residents of Canada who visit defyneperformance.com or use our online services from Canada. If you access our site from outside Canada, this Policy still applies, but additional rights may apply based on your location.

CONTENTS
• Scope of this Privacy Policy
• Personal Information We Collect
• How and Why We Use Personal Information
• How We Disclose and Share Personal Information
• About Cookies and Similar Technologies
• US State Privacy Notice for Targeted Advertising, Sales, Sharing, and Global Privacy Control
• Cross Border Access and Processing
• Protection of Personal Information
• Privacy Breaches
• Retention of Personal Information
• Your Privacy Rights and Choices
• Children and Eligibility
• Third Party Products and Services
• Changes to This Privacy Policy
• Contact Us

Scope of this Privacy Policy
This Privacy Policy applies to personal information we collect and process when you interact with defyneperformance.com, including when you browse the site, buy digital products, subscribe to coaching, book calls, complete forms, interact with chat features, participate in promotions, or communicate with us by email, phone, text message, social media, or other channels that link to this Privacy Policy. This Privacy Policy does not apply to third party sites, apps, or services that may be linked from our site. Those third parties have their own privacy practices. By using our site and services, you acknowledge that we will handle personal information as described in this Privacy Policy and any related terms presented to you at purchase or sign up.

Personal Information We Collect
Personal information means information that identifies you directly or indirectly. It does not include information that has been de identified or aggregated so it cannot reasonably be linked to you. We collect personal information directly from you, automatically when you use our site, and from third parties.

Information you provide directly
We may collect information you provide when you create an account, purchase products, subscribe, book, fill out forms, or contact us, including:
• Identifiers and contact details, such as name, email address, phone number, account login information, and general region or time zone.
• Purchase and billing information, such as items purchased, subscription status, receipts, billing details, transaction confirmations, refund history, and dispute history. Payment card details are typically handled by our payment processors and are not stored by us in full, depending on your checkout method and provider settings.
• Coaching intake information, such as goals, training history, exercise experience, injuries, physical limitations, mobility notes, recovery notes, preferences, availability, lifestyle details, and other information you choose to share so we can deliver coaching services.
• Nutrition related information you choose to provide, such as preferences, eating patterns, allergies, restrictions, and related lifestyle factors.
• Progress information you choose to share, such as weight, measurements, photos, videos, training logs, check ins, progress notes, and similar content.
• Scheduling information, such as booking selections, time zone, attendance history, rescheduling or cancellation details, and session notes you choose to share.
• Communications and support information, such as messages, emails, chat transcripts, call notes, and records of support requests and our responses.
• Promotions and surveys, such as entries, responses, and registration information if you participate in promotions, surveys, or research.

Sensitive personal information
Some coaching related information can be sensitive, including injury information, physical limitations, body measurements, and progress photos. You control what you share. If you choose to provide sensitive personal information, you consent to our collection and use of it for the purposes described in this Policy, primarily to provide coaching services, customer support, safety, and recordkeeping. Where additional consent is required by law, we will request it at or before collection.

Information collected automatically
When you use our site, we and our service providers may automatically collect:
• Device information, such as IP address, device type, browser type and language, operating system, and time zone.
• Usage information, such as pages viewed, time spent, clicks, referral sources, searches, cart activity, checkout events, downloads, and interactions with features or communications.
• Approximate location derived from your IP address.
• Inferences drawn from activity and preferences to personalize your experience, recommend products, improve services, and support security and fraud prevention.

Information from third parties
We may receive personal information from third parties depending on how you interact with our services, such as:
• Payment processors and fraud prevention providers, for payment confirmations, transaction status, dispute handling, and risk signals.
• Ecommerce, subscription, and booking providers, for order status, subscription status, appointment data, and operational support.
• Email and messaging providers, for delivery information and engagement signals.
• Analytics and measurement partners, if enabled through your cookie choices, for performance measurement and attribution.
• Social media platforms, if you interact with our pages, ads, or platform features, subject to your settings and their policies.

How and Why We Use Personal Information
We use personal information for the following purposes:
• To provide products and services you request, including delivering digital products, managing accounts and subscriptions, providing coaching services, managing bookings, and providing customer support.
• To process transactions, including payments, confirmations, refunds, chargebacks, and dispute handling through payment partners.
• To communicate with you, including service messages such as receipts, confirmations, updates, policy notices, and responses to support requests.
• To send marketing communications where permitted by law and based on your choices, including newsletters, promotions, and offers, and to manage your communication preferences.
• To personalize your experience, including recommending products or coaching options based on activity, preferences, and purchase history.
• For analytics and improvement, including understanding site use, improving content and services, testing features, quality assurance, and internal reporting.
• To operate, maintain, and secure the site and business, including troubleshooting, monitoring, preventing abuse, and detecting fraud or unauthorized access.
• To protect rights, property, and safety, including investigating suspected misuse, policy violations, or unlawful activity.
• To comply with legal obligations and enforce agreements, including responding to lawful requests, maintaining records, and establishing, exercising, or defending legal claims.
• For business transactions, including mergers, acquisitions, financing, reorganizations, or asset transfers, where personal information may be involved subject to appropriate protections.
• For other purposes disclosed at the time of collection, where we provide additional notice and obtain consent when required.

Coaching and progress information
We use coaching and progress information to provide the services you request, such as building guidance, tracking progress, supporting your coaching experience, and addressing support requests. We do not use coaching and progress information to target advertising based on health, injuries, or physical condition.

Automated tools
We may use automated tools to help detect fraud, keep the site secure, personalize content, and route support messages efficiently. You can contact us if you want more information about how these tools are used in our services.

How We Disclose and Share Personal Information
We may disclose or share personal information in the following circumstances:
• With service providers that perform services on our behalf, such as hosting, ecommerce operations, payment processing, subscriptions, scheduling, email and messaging delivery, customer support tools, analytics, security, and fraud prevention. These providers are permitted to use personal information only to provide services to us and must protect it consistent with contractual obligations.
• With advertising, social, and measurement partners, when enabled through your cookie choices, to measure performance, attribute conversions, and deliver advertising that may be more relevant to you.
• With professional advisors, such as legal and accounting advisors, where necessary for business operations, compliance, or risk management.
• With law enforcement, regulators, or other parties for legal and safety reasons, if we believe disclosure is necessary to comply with law, respond to lawful requests, protect rights and safety, or investigate suspected misuse, fraud, or unlawful activity.
• In connection with business transactions, such as mergers, acquisitions, financing, reorganizations, bankruptcy, or sale of assets, where personal information may be shared as part of that process subject to appropriate protections.
• With your direction or consent, such as when you ask us to share information with a third party you choose, or when you provide a testimonial for publication.

We do not sell personal information for money. If laws in certain locations define sell or share differently, the section below explains opt out options that may apply to visitors in those locations.

About Cookies and Similar Technologies
We use cookies and similar technologies such as pixels and tags to operate the site, remember preferences, support security, analyze traffic, measure performance, and, where you allow it, support advertising measurement and personalization.

Cookie categories may include:
• Necessary cookies required for core functions such as security, checkout, and session management.
• Functional cookies that remember preferences and improve site functionality.
• Analytics cookies that help us understand usage and improve performance.
• Advertising cookies that help measure advertising performance and support advertising that may be more relevant to you, where you choose to allow it.

You can manage cookies through the cookie banner when you first visit the site and through a Privacy and Cookie Settings link available on the site, typically in the footer. Cookie choices are browser and device specific, so you may need to set preferences on each browser or device you use. If you clear cookies, you may need to set preferences again. Some browsers provide a Do Not Track signal. Our site may not respond to that signal. Cookie controls are the primary way to manage tracking choices.

US State Privacy Notice for Targeted Advertising, Sales, Sharing, and Global Privacy Control
This section applies only if you are visiting our website from the United States, or if United States state privacy laws are otherwise applicable to you.
As described in this Privacy Policy, we collect personal information from your interactions with us and our website, including through cookies and similar technologies. We may also share this personal information with third parties, including advertising partners. We do this to show you ads on other websites that may be more relevant to your interests and for other reasons described in this Privacy Policy.
Sharing of personal information for targeted advertising based on your interaction across different websites may be considered a sale, sharing, or targeted advertising under certain United States state privacy laws. Depending on where you live, you may have the right to opt out of these activities. To exercise this right, use the Data Sharing Opt Out option available on our website where required and follow the instructions provided.
If you visit our website with the Global Privacy Control opt out preference signal enabled, depending on where you are, we will treat this as a request to opt out of activity that may be considered a sale or sharing of personal information or targeted advertising for the device and browser you used to visit our website.

Cross Border Access and Processing
Your personal information may be accessed from, stored in, or processed in jurisdictions outside Canada, including the United States, where we or our service providers maintain systems. Those jurisdictions may have different data protection laws than your province or territory. We use safeguards appropriate to the risk and as permitted by applicable law. If you do not want your information processed outside Canada, some features or services may not be available to you.

Protection of Personal Information
We use administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, and destruction. Safeguards may include access controls, encryption in transit where supported, monitoring, and vendor security reviews. No security method can guarantee complete security. You are responsible for maintaining the confidentiality of your login credentials and for using secure devices and networks when accessing the site.

Privacy Breaches
If we become aware of a breach of security safeguards involving personal information that poses a real risk of significant harm, we will take steps required by applicable law, which may include notifying affected individuals, reporting to relevant authorities, and maintaining records as required.

Retention of Personal Information
We keep personal information only as long as reasonably necessary for the purposes described in this Policy, including providing services, maintaining business and transaction records, resolving disputes, enforcing agreements, and complying with legal, tax, and accounting requirements. Retention periods vary depending on the type of information and the purpose for which it was collected. When personal information is no longer required, we take steps to securely delete it, de identify it, or anonymize it where feasible and appropriate.

Your Privacy Rights and Choices
Depending on where you live and applicable law, you may have rights and choices regarding your personal information, including:
• Access, meaning you can request information about the personal information we hold about you and how it is used and disclosed.
• Correction, meaning you can request corrections to inaccurate or incomplete personal information.
• Deletion, meaning you can request deletion of certain personal information, subject to exceptions such as legal obligations and recordkeeping requirements.
• Portability, where applicable, meaning you can request that certain computerized personal information you provided be delivered in a structured and commonly used format, subject to legal limits.
• Withdrawal of consent, meaning you can withdraw consent for certain processing, subject to legal or contractual restrictions. Withdrawal may affect our ability to provide some services, including coaching services that rely on the information you provided.
• Marketing preferences, meaning you can opt out of promotional emails at any time using the unsubscribe option in the message. You may still receive transactional and service messages such as receipts, confirmations, and important account notices.
• Cookie choices, meaning you can control analytics and advertising cookies through the cookie tools described above.

To submit a request, contact us using the details in the Contact Us section. To protect you, we may need to verify your identity before processing certain requests, such as access or deletion requests, including by confirming control of the email address associated with your account or asking for additional information. We may decline requests where permitted by law, such as when fulfilling the request would disclose information about another person, reveal confidential or privileged information, interfere with legal obligations, or be impractical. If we decline a request, we will explain the reason where required and provide information about available options.

Children and Eligibility
Our site and services are intended for adults and are not directed to children. If you are under the age of majority where you live, do not use the site or provide personal information without permission from a parent or legal guardian. If we learn we collected personal information from a minor without appropriate authorization, we will take steps to delete it where appropriate.

Third Party Products and Services
Our site and services may integrate with third party products and services such as payment processors, booking tools, subscription tools, analytics providers, advertising platforms, and embedded content. If you use those services, they may collect information under their own policies. We are not responsible for third party privacy practices. If you choose to connect third party fitness devices or services to share data with us, we use that information only to provide the features and coaching services you request, and you can disconnect those services through the relevant third party settings where available.

Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post the updated version on defyneperformance.com and update the last updated date. Continued use of the site and services after changes means you accept the updated Policy.

Contact Us
Privacy Contact, DEFYNE PERFORMANCE
Email: defyneperformance@gmail.com